At least that’s what The Commodore’s would have you believe if their song, “Easy”, was coming through your speakers. On this specific Sunday the weather was overcast with a light breeze blowing through the hair of men and the dresses of women. The streets surrounding Loit, a new clothing store with an attached coffee shop in Downtown Los Angles, weren’t as busy as you would see during the week, but had enough foot traffic coming from those worshiping at Hillsong in the Belasco. Yes, they have church in a place that served as a club two evenings prior, but as an attendee who loves the concept, you can praise Jesus anywhere.
That’s how I found Loit. It was a combination of Jesus moving my feet in the right direction and a bit of and my olfactory senses picking up the smell of roasted coffee beans in the air. Whatever led me to them, I would soon find I would spend the rest of my afternoon there.
Sitting on the corner of Olympic Boulevard and Hill Street, Loit is the kind of coffee shop that Pinterest images are made of. With palm trees shading the outdoor seating, this section of Loit screams “Los Angeles”. It’s the type of area that will be full of Instagram models being photographed with iced lattes in hand and sunglasses lightly resting on the tip of their noses. To make it more photogenic, the calming yet modern color palette of the indoor space is perfect. Tones of grey bounce between light and dark with white columns quietly scattered throughout. The scheme is only enhanced with golden chandeliers hanging from the ceiling and wooden tabletops sat next to dark leather seats. To make the space even more photo-worthy are the large windows that let a great amount of sunlight beam through the shop without hesitation. It can only be a matter of time before the girls with lattes being photographed outside the space, change their outfits and grab an espresso for a photo shoot inside. Regardless of how you feel about such photo opportunities, the space has such a sleek and clean appearance that it should be expected.
Photographs aside, it’s easy to want to linger in the shop. Although Loit sits on a busy street, as I sat inside the shop I didn’t feel overwhelmed by the commotion beyond its doors and windows. Instead, with my laptop open and earbuds playing my Spotify playlist, it felt comfortable. Putting my music on pause let the voices of Jhene Aiko, Lloyd, Alina Baraz, and Khalid come through the shop’s speakers. Alongside the soothing vocals of the artists was the sound of the espresso maker that clamored and the smell of warm pastries that drifted from behind the counter and across the room. I noticed myself inhaling a bit more just to take the robust scents in before they dissipated. As the aromas danced away, Sairomi called out my name for my single latte. While the small drink menu offers guests coffee, iced drinks, and juices ranging from $3.25 to $7, I ordered a hot Latte (4.75) with shots of caramel and vanilla ($.25 each). Tens of photos taken of the drink later and I finally took a first sip. A second, a third, and in a matter of minutes the latte was no more. Before it was gone I took in the many moments of the smooth, rich, and sweet drink. While some shops make lattes that have a trace of bitterness underneath the accompanying flavors, this one was completely free of that distraction. Instead, the soft combination of the caramel in parallel with the vanilla was a sugary taste mixed in the lightness of the latte. It was delicious from the first sip to the last and I was compelled to buy another. I didn’t and opted to make my second purchase on my next visit.
Leaving the shop hours later, I could honestly say that Loit was a pleasant discovery to find on this Sunday morning. In the relaxing atmosphere and delightful latte I found a place within the hectic city to find a bit of peace and quiet. As a new destination to grab a simple pick-me-up or to get work down, Loit is great coffee shop to do that and much more.
Address: 301 W. Olympic Bvd., Los Angeles, CA 90015
Hours: Monday through Thursday – 7:00am to 9:00pm, Friday and Saturday – 7:00am to 10:00pm, and Sunday – 9:00am to 8:00pm.
Social: Website and Instagram.
- Food tastes great
- Beautiful restaurant
- Friendly staff
- Structure or street parking only