I think it’s safe to say that you can tell things are looking a little different around here.
In the last five years of running this website, I’ve done a lot and seen just as much in the restaurant industry. It’s exciting to run a restaurant discovery website and I love it today just as much as the first day that it went live. It’s what I want and what I plan to continue doing. Only thing, at some point not too long ago I started to get bored with what I saw. Not the photos and not the words, but the look of it all. There wasn’t anything wrong with what I saw exactly, but I did start to feel as if some things weren’t needed and that others could be changed. I wanted an upgrade on every aspect of the appearance because I needed a refresh, a new look, and a revitalized feeling.
Maybe you’ve been there before yourself or seen in it on other websites, but for this brand of mine I felt it was time for an upgrade. It’s still Follow My Gut although the logo may be shorter. It’s still the restaurant reviews you love, with a different layout. And most of all, it’s the same authentic voice wrapped within a new website.
It may not seem huge, but it certainly feels good. It’s a new website, business cards, stationary, clothes, perspective, newsletter, goals and a refreshed vibe. It feels like a breath of fresh air to reintroduce the brand that I’ve cultivated. It’s exciting and I can’t wait to grow along the updated website. It’s Follow My Gut, it’s FMG, it’s me, and I love it.
I hope you do too.
The rebrand is gorgeous!!! Awesome work, it looks fantastic 🙂